James Ser is an experienced photographer and graphic designer who has worked with many clients in Melbourne and internationally for over 10 years. His artistic interpretations are largely influenced by years of experience in the creative industry as an art director and digital designer. James believes that photography is an art of observation – it’s not what you see but how you see that makes a subject comes to life.
His photography experience covers a wide array of shoots – events, portraits, wedding, macro, landscape. His commissioned work generally falls within events, portraits and wedding photography. James has shot several events for Swinburne University of Technology and other businesses, including exhibitions, alumni events, prize award ceremonies, and company functions. These events usually require wide coverage of what happened during the event – wide-angle shots, telephotos, co-ordinating group shots, portraits of students or guests, etc.
James has also done a number of weddings and pre-wedding photography. Wedding is one of the most significant events in a couple’s life together and these beautiful moments should be captured and treasured for life. James provides a half to full day coverage of the wedding day, from the early morning arrival, planning the shots, lots of communication, co-ordinating, long hours, working with the event organiser, bride and groom, videographer, etc to eventually making sure that the photos are safe and sound, followed by post-production and delivery to client.
Being an experienced graphic designer of over 10 years, it has helped him tremendously with his career in photography especially in areas such as post-processing, particular using Adobe Lightroom, Photoshop, etc. It has also developed his eye for aesthetics – compositions, colours, and attention to details.
Unlike the often-told stories of photographers who were fortunate to grow up with a camera in their hands, usually passed down from their family, his photography story is quite different. Though he always knew that he have the passion towards photography, James had to save up to buy his first point-and-shoot camera, which only happened when he turned 16. The camera followed him whenever he went for a number of years, until he moved on to a much more robust set-up. He has never walked without a camera ever since.